Every day our inboxes are flooded with messages that are amusing, accusing, or simply confusing. Both a blessing and a curse, email has created new syndromes that cause some people to experience what I like to call “Send Button Anxiety.” We’ve all been there. The trick is to embrace the chaos and ask yourself these important questions before launching your next email marketing campaign.
I bet you wondered where the Ferrari prancing horse came from or what exactly “Subaru” even means. Well, I’m here to explain what inspired some of the most famous car logos in history.
The elegant prancing horse is universally recognizable as the symbol for the Italian manufacturer, Ferrari. However, the prancing horse was actually painted on an Italian fighter plane during WWI. The mother of the pilot on the fighter plane asked Enzo Ferrari to put the image of the prancing horse on all of his cars. She claimed it would bring good luck. Almost 100 years later, it is still there, on a bold yellow background.
The Mercedes-Benz three pointed star logo can be tracked all the way back to 1870 when Gottlieb Daimler sent his wife a postcard with the star on it. It was his wish to see that three pointed star on top of all their factories, symbolizing their triumph over “land, sea and air."
Named after the Japanese word for the Pleiades star cluster, the Subaru six star logo represents the companies that merged together to form Fuji Heavy Industries – of which Subaru is the automotive manufacturer.
This “bowtie” emblem represents one of the big three in American cars that actually has its roots overseas. It has been said that the “bowtie” emblem, which was first used in 1914, was the design of the wallpaper in a French hotel room that GM founder William Durant stayed in.
In the early sixties, Ferruccio Lamborghini spent time with Don Eduardo Miura, a breeder of Spanish fighting bulls, at his home in Seville. The powerful animals had such an impact on Lamborghini that he decided that the logo of his namesake would feature the raging bull.
While it was initially assumed that the BMW logo was a representation of the rotation of a propeller, that idea has actually been proven to be myth more than reality. The true history behind the logo is that when BMW emerged as a result of a restructuring of Rapp Motorenworke, BMW wanted to maintain the dynamic of the Rapp logo and layout. Additionally, the blue and white colors are the predominant colors of the Bavarian flag, hence the new BMW logo.
There has been a recent trend among business people today in the number of backpacks present in office culture as opposed to the standard black briefcase. Men, in particular, are ditching their trendy messenger bags, aka “bulky man purses,” and opting for a more old school, yet practical alternative: the backpack. Now, I know what you’re thinking – backpacks are lame. But these days, backpacks are really making a comeback; versatile new styles allow for functionality that is also visually appealing.
In the United States, backpack sales for adults over the age of 18 rose to 33% over a 12-month period ending in May 2014. It is no wonder that in the ever-changing digital world we live in, professionals want quick access to all the new gadgets they carry with them. The need to be hands-free at all times has further reinforced the idea that we need bags to be functional.
High-end luggage brand Tumi has been taking notes and focusing on consumer needs. Tumi’s new business collection features several styles of professional backpacks. People want more versatility in a bag that they can take from the conference room to the gym. Sporty luggage brands, like Eastpak and JanSport, have introduced new lines of backpacks designed for the workplace. This new approach to the idea of old school backpacks still emphasizes a casual yet clean style.
While backpacks are functional and stylish, there are some professions that aren’t exactly backpack friendly. For example, an attorney showing up in court with a printed backpack on doesn’t necessarily convey a very professional image.
Whatever your choice of office accessory may be, it is important to make sure it fits your personality and lifestyle, not just in the corporate world. Personally, I don’t necessarily mind the recent backpack movement and will always have a soft spot for my Lisa Frank backpack + matching lunch box. Let’s just hope that the workplace fanny pack trend doesn’t happen anytime soon.
What do cars and soccer have in common? The two have some of the most loyal fans around…
Hyundai, the official automotive partner of the 2014 FIFA World Cup, has come up with an interesting campaign that focuses on the passion of soccer fans worldwide. The theme#BecauseFutbol has prompted many conversations and hot topics amongst all demographics.
Hyundai was recently named #1 in customer loyalty for the fifth year. Using this to their advantage, Hyundai focused on bringing out World Cup-level loyalty in their car owners-because Hyundai owners are all about their Hyundais! The campaign consists of TV ads that showcase emotions generated by the World Cup. One ad in particular includes a young man trying to dodge the game results from his friends and coworkers. The digital side of the campaign urges fans to share their own passionate and meaningful experiences about the World Cup.
This Hyundai campaign is unique due to the fact that, unlike other World Cup sponsors such as Adidas, Hyundai will not use soccer stars or athletic endorsers in its campaign. Instead, Hyundai wanted to place primary focus on the universal subject of fan passion to highlight the truly global nature of the World Cup.