I bet you wondered where the Ferrari prancing horse came from or what exactly “Subaru” even means. Well, I’m here to explain what inspired some of the most famous car logos in history.
The elegant prancing horse is universally recognizable as the symbol for the Italian manufacturer, Ferrari. However, the prancing horse was actually painted on an Italian fighter plane during WWI. The mother of the pilot on the fighter plane asked Enzo Ferrari to put the image of the prancing horse on all of his cars. She claimed it would bring good luck. Almost 100 years later, it is still there, on a bold yellow background.
The Mercedes-Benz three pointed star logo can be tracked all the way back to 1870 when Gottlieb Daimler sent his wife a postcard with the star on it. It was his wish to see that three pointed star on top of all their factories, symbolizing their triumph over “land, sea and air."
Named after the Japanese word for the Pleiades star cluster, the Subaru six star logo represents the companies that merged together to form Fuji Heavy Industries – of which Subaru is the automotive manufacturer.
This “bowtie” emblem represents one of the big three in American cars that actually has its roots overseas. It has been said that the “bowtie” emblem, which was first used in 1914, was the design of the wallpaper in a French hotel room that GM founder William Durant stayed in.
In the early sixties, Ferruccio Lamborghini spent time with Don Eduardo Miura, a breeder of Spanish fighting bulls, at his home in Seville. The powerful animals had such an impact on Lamborghini that he decided that the logo of his namesake would feature the raging bull.
While it was initially assumed that the BMW logo was a representation of the rotation of a propeller, that idea has actually been proven to be myth more than reality. The true history behind the logo is that when BMW emerged as a result of a restructuring of Rapp Motorenworke, BMW wanted to maintain the dynamic of the Rapp logo and layout. Additionally, the blue and white colors are the predominant colors of the Bavarian flag, hence the new BMW logo.