What do cars and soccer have in common? The two have some of the most loyal fans around…
Hyundai, the official automotive partner of the 2014 FIFA World Cup, has come up with an interesting campaign that focuses on the passion of soccer fans worldwide. The theme#BecauseFutbol has prompted many conversations and hot topics amongst all demographics.
Hyundai was recently named #1 in customer loyalty for the fifth year. Using this to their advantage, Hyundai focused on bringing out World Cup-level loyalty in their car owners-because Hyundai owners are all about their Hyundais! The campaign consists of TV ads that showcase emotions generated by the World Cup. One ad in particular includes a young man trying to dodge the game results from his friends and coworkers. The digital side of the campaign urges fans to share their own passionate and meaningful experiences about the World Cup.
This Hyundai campaign is unique due to the fact that, unlike other World Cup sponsors such as Adidas, Hyundai will not use soccer stars or athletic endorsers in its campaign. Instead, Hyundai wanted to place primary focus on the universal subject of fan passion to highlight the truly global nature of the World Cup.